So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall break down how smart teams use machine learning to decode the affordable luxury […]
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INBOX INSIGHTS: What Parts of You Are Replaceable, EU AI Act Compliance (2026-10-28) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What parts of you are replaceable? Over the weekend I was […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how affordable luxury brands can get started with AI, starting with a clear breakdown of what affordable luxury actually means. You’ll learn how hidden audiences—people your assumptions tell you don’t exist, like gift-givers—may be quietly trying to buy from you right […]
Read More… from In-Ear Insights: AI Use Cases for the Affordable Luxury Market
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert explores methods to match content marketing with buyer intent. This knowledge will transform your content marketing into a […]
Read More… from So What? Aligning Content Marketing With Buyer Intent
You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because I missed deadlines. Not because my work was sloppy. Because I asked questions. “Why are we doing it this way?” “What happens if this doesn’t work?” “Who actually owns this?” Apparently that was friction. Apparently the preferred move […]
INBOX INSIGHTS: When Is a Deal Dead, AI Software Clean Rooms (2026-10-21) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When is a deal dead? Despite all the advances with AI, I […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie’s sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You’ll learn why most people can’t calculate the ROI of AI—and how to fix it by measuring a […]
Our Trust Insights RAFT Responsible AI framework asks every organization to “minimize bias as much as possible” under its Fairness pillar. That language sounds responsible. It also sets no threshold. A standard without a threshold cannot fail. A company can always claim it tried its best. No one outside that company can prove otherwise. Fairness […]
INBOX INSIGHTS: How to Measure the ROI of AI, Using Conference Data For Content Gaps (2026-10-14) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How do you measure the ROI of AI? […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! An AI agent can take a lot of busywork off your plate, but only if you can trust it with your files. In […]
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