You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
How to Research Your Competitors Facebook Ads via @smexaminer
Airtable (with free and paid plans, starting at $12/month) is an excellent option for tracking competitor ads because it allows you to toggle between gallery, spreadsheet, and other views.
Read the full article here: https://www.socialmediaexaminer.com/how-to-research-competitors-facebook-ads/
11 Google Analytics Reports You Might Not Know About via @coreydmorris
How many times do you jump into Google Analytics to find the same report, same stats, or slice of data?
Read the full article here: https://www.searchenginejournal.com/google-analytics-reports/307257/
How to Use Twitter Media Studio to Improve Your Video Marketing via @smexaminer
Media Studio also lets you select a category for your videos.
Read the full article here: https://www.socialmediaexaminer.com/how-to-use-twitter-media-studio-improve-video-marketing/
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel via @ginnymarvin
Marketers have since become more sophisticated, he said, and machine learning has advanced to be able to attribute intent in different phases of the funnel.
Read the full article here: https://searchengineland.com/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel-316925
Why You Should Stop Leading Through Fear via @lollydaskal
Your job as a leader is to bring the best out of people, and that’s not possible in a climate of fear.
Read the full article here: https://www.lollydaskal.com/leadership/why-you-should-stop-leading-through-fear/
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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