You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Google rolling out mobile search redesign with black Ad label, favicons for organic results via @ginnymarvin
Google is rolling out a new look for Search results on mobile.
Read the full article here: https://bit.ly/2JAha6s
Be smart, advertisers. Here’s how to approach rising Google brand CPC via @PronouncedAhndy
For example, some advertisers see a perfect average position of 1.0 for brand keywords but an absolute top impression share of just 75%
Read the full article here: https://bit.ly/2JSbq7v
Reimagining the marketing funnel for the disrupted customer experience via @LucaTagliaferro
Landing pages are a key element of your funnel as they influence your conversion rates.https://twitter.com/@geochingu
Read the full article here: https://bit.ly/2Jwl9B9
Smart ways to repurpose your content for maximum impact via @geochingu
With social media content generally being shorter in length, is there a way to repurpose it?
Read the full article here: https://bit.ly/2JYAZE8
The new realities of local search via @cjsherman
Local spam has become more and more prolific, said Conrad Saam, another speaker on the panel.
Read the full article here: https://bit.ly/2JAgNJ4
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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