You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
{PODCAST} In-Ear Insights: Uses of AI in Direct Marketing via @trustinsights
The important thing is to start now, remember that machine learning is based on data.
Listen to the full episode here: https://www.trustinsights.ai/blog/2019/05/podcast-in-ear-insights-use-of-ai-in-direct-marketing/
How to Reach Local Customers Using Facebook Video Ads via @smexaminer
People are spending more time than average consuming your content, so you may want to promote these videos.
Read the full article here: https://www.socialmediaexaminer.com/how-to-reach-local-customers-using-facebook-video-ads/
Top Content Marketing Insights From Industry Experts 2019 via @AlinaSEO
To think through an experience you want to create for your audience, you need to have a well-defined content marketing strategy.
Read the full article here: https://www.semrush.com/blog/best-content-marketing-insights/
7 Small Things Leaders Can Do That Will Go a Long Way via @lollydaskal
Being a good leader means caring about the people you’re leading.
Read the full article here: https://www.lollydaskal.com/leadership/7-small-things-leaders-can-do-that-will-go-a-long-way/
10 Warning Signs You’re Creating Irrelevant Content via @kristen_vaughn
In order to create valuable and relevant content, you need to know what information your audience is searching for.
Read the full article here: https://www.searchenginejournal.com/irrelevant-content-warning-signs/309429/
Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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