You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
8 Ways to Share Links on Instagram via @smexaminer
You can also link to relevant posts, stories, and profiles from other people.
Read the full article here: https://www.socialmediaexaminer.com/8-ways-to-share-links-instagram/
Leaning into SEO as Google shifts from search engine to portal via @geochingu
Before coding JavaScript, your teams need to be discussing what content search engines will and won’t be able to see.
Read the full article here: https://searchengineland.com/leaning-into-seo-as-google-shifts-from-search-engine-to-portal-318263
Learn to Master the Skills You Need to Lead via @lollydaskal
So what skills and attributes should a leader cultivate to build and to master their leadership?
Read the full article here: https://www.lollydaskal.com/leadership/learn-to-master-the-skills-you-need-to-lead/
Why search needs to be combined with awareness for maximum impact via @gsterling
Digiday now reports that direct-to-consumer brands are increasingly looking to search traffic to evaluate the performance of their TV campaigns.
Read the full article here: https://searchengineland.com/why-search-needs-to-be-combined-with-awareness-for-maximum-impact-318355
Google to add attribution to licensed lyrics providers via @rustybrick
LyricFind is a Google licensing partner, and may be the source of the Genius content appearing in Googles search results.
Read the full article here: https://searchengineland.com/google-to-add-attribution-to-licensed-lyrics-providers-318402
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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