In The Headlights: July 31, 2019 Issue - Trust Insights Marketing Analytics Consulting

Something we’ve been mulling over for this newsletter is whether there’s a good fit for some unique, regularly published data. Are there specific, repeatable, useful stats that would be handy to know? If so, what would they be? Just hit reply on this email to let us know what you might want to see regularly.

Not sure what that would look like? Maybe something like this:

Rear View Mirror Data

Based on the last week’s worth of data, the median engagement rate on YouTube for videos with more than 100 views was 4.39%. The median number of likes a video earned was 39; the median number of views was 981. We sampled this data from videos on YouTube using the social media software Talkwalker and custom-built code. The sample size was 33,595 posts.

Based on the last week’s worth of data, the median engagement rate on Instagram for brands on their paid/sponsored posts was 0.5%, The median engagement rate for unpaid/organic posts was 0.4%. We sampled this data from a list of 4,000 brand accounts on Instagram using the social media software Crowdtangle and custom-built code. The sample size was 31,739 posts.

What do you think? Anything else that would be a handy little bit of useful data you’d want to see week over week in this newsletter?

The Bright Idea

This week’s Bright Idea is our Predictive Analytics for Marketers talk from the inaugural Marketing AI Conference, MAICON. Watch CEO Katie Robbert’s full talk and get the slides, MP3 for your commute, transcript, and video replay.

Click/tap here to watch the entire session and if you like it, please share it.

Media Landscape

How to Get Your Videos Discovered on YouTube: Want more people to find and watch your videos on YouTube?
EU says that websites with Facebook Like buttons are liable for private data sharing: The Court makes clear that the operator of a website such as Fashion ID, as a (joint) controller in respect of certain operations involving the processing of the data of visitors to its website, such as the collection of those data and their transmission to Facebook Ireland, must provide, at the time of their collection, certain information to those visitors such as, for example, its identity and the purposes of the processing.
IoT The Buzzword for Market Researchers: With apps, the market researchers are undertaking predictive IoT analysis.

Tools, Machine Learning, and AI

Deep learning is about to get easier – and more widespread: Transfer learning reduces the amount of training data required to create an AI model.
Apple contractors working on Siri hear couples having sex, drug deals: According to the anonymous contractor who came forward, Siri’s quality-control workers could potentially misuse this private information, since there’s no specific procedures to deal with sensitive recordings.
Hype is killing AI heres how we can stop it: Rationally, we would expect everyone to avoid using artificial intelligence and instead employ the more specific terms that describe their technologies.

Analytics, Stats, and Data Science

Here’s what you need to know about IBM’s new open-source Data Asset Exchange for AI: Also, we can use DAX datasets as a starting point for developers to train customized versions of our Model Asset Exchange models by mixing the DAX data with a little bit of their own local data.
Simplifying Google Analytics configuration with Google Tag Manager: Click within the Triggering section to choose which pages you want the tag to appear on.
Researchers: Anonymized data does little to protect user privacy: According to the Office of the Australian Information commissioner, sampling According to a trio of European researchers, individuals in a sample database can be re-identified 83 percent of the time using just three data points: their gender, date of birth, and zip code.

SEO, Google, and Paid Media

What popular websites looked like at launch, and now: A fun retrospective.
SMX replay: Visualizing Auction Insights data for competitive intelligence: Now, the biggest thing you have to do with data curation is that you actually have to prioritize the competitors that youre looking at.
Google Explains How It ‘Maps’ The Entire World: Just like other people Ive also had a feeling of curiosity about how the company is able to source so much data and build a highly interactive map out of it.

Business and Leadership

GM’s A. Charles Thomas on the Evolution of Chief Data Officer: He said this helped free up time and resources for data analysts to work on higher-order, business-critical problems instead of constantly having to report on how many we sold yesterday.
Microsoft, Amazon, other tech giants forge ahead on healthcare data sharing pledge GeekWire: Today, the tech giants renewed their commitment to healthcare data sharing standards with a new joint statement that highlighted the past years progress.
Winners and losers of approved T-Mobile-Sprint merger: analysis: A combined company would also be set up to upgrade T-Mobile’s and Sprint’s networks for 5G wireless technology.

Join the Club

Are you a member of our free, private Slack group, Analytics for Marketers? Join 300 like-minded marketers who care about data and measuring their success. Membership is free – join today.

Upcoming Events

Where can you find us in person?

BACon, August 2019, Chicago
Content Marketing World, September 2019, Cleveland
INBOUND, September 2019, Boston
MarTech East, September 2019, Boston
Google Analytics for B2B Marketers Bootcamp, October 29, Washington, DC
MarketingProfs B2B Forum, October 2019, Washington DC

Going to a conference we should know about? Reach out!

FTC Disclosure: Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.