You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Practical strategies to minimize bias in machine learning via @venturebeat
There are several practical strategies that you can adopt to instrument, monitor, and mitigate bias through a disparate impact measure.
Read the full article here: https://trustinsights.news/v372w
The Content Marketing Dilemma Faced by New Tech Startups via @RWW
Millions of brands and individuals are engaging in content marketing as a way to build their reputations and attract more customers.
Read the full article here: https://trustinsights.news/0qjcs
The Simplified Guide to Google’s RankBrain Algorithm via @BigRedDawg16
RankBrain has advanced Google’s search engine to the point where people can interact with it like they’re chatting with their friends — and it’s time for content marketers to catch up.
Read the full article here: https://trustinsights.news/3qbrc
BeyondMinds raises $15 million to drive enterprise AI adoption via @venturebeat
BeyondMinds claims to stabilize machine learning solutions in production where the data is dynamic and noisy by deploying trust, monitoring, and feedback technologies to achieve increasing value over time.
Read the full article here: https://trustinsights.news/2xcs9
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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