INBOX INSIGHTS, November 27, 2024: Happy Thanksgiving from Trust Insights!

INBOX INSIGHTS: Happy Thanksgiving from Trust Insights! (11/27) :: View in browser

🦃 Happy Thanksgiving from Trust Insights!

This week I put down the data and picked up the bread basket. I asked our Analytics for Marketers community about their favorite Thanksgiving side dishes. (Because let’s be honest, the sides are always the best part!)

You know what’s amazing about our community? Not only do they know their data, but they have some seriously good taste in food. And since I’m a big believer in sharing insights (even the tasty ones), I thought I’d break down what I learned.

First up – and this made me ridiculously happy – carbs dominated the conversation. I shared that carbs are my love language (I’m talking dinner rolls and cornbread stuffing), and community member Hannah backed me up with science! Apparently, carbs help produce serotonin, which explains why they make us feel good on physical, emotional, and neurochemical levels.

The Great Sides Debate revealed some clear favorites:

• Stuffing was the runaway hit (especially when loaded with sausage, wild rice, or sweet potatoes).

• Brussels sprouts got creative treatments (bacon-wrapped or honey-sriracha-glazed)

• Green bean casserole made an appearance (with a controversial swap of cream of chicken for cream of mushroom).

• Deviled eggs sparked quite the discussion (with or without relish became our version of tabs vs spaces)

Speaking of debates, community member Todd shared that their office is running a “Sweet 16” style Thanksgiving food bracket, and stuffing is currently beating turkey! (I’m not saying I called it, but…)

The most unexpected insight? Community member Lisa’s family has replaced traditional turkey with Ikea meatballs. Now that’s what I call disrupting the traditional Thanksgiving data model!

My favorite part of this whole discussion wasn’t just the recipes – it was seeing how passionate our community gets about food traditions. From community member Sandy’s kids taking over Thanksgiving cooking (turkey in milk – who knew?) to community member Tiffany’s “couple handfuls of this, couple shakes of that” stuffing recipe, it’s clear that the best analytics aren’t always about precise measurements.

Special shout-out to the canned cranberry sauce—a classic that stands the test of time.

By the way, if anyone needs me next week, I’ll be testing out community member Gerhard’s smoked turkey method. Because if there’s one thing I’ve learned from our community, it’s that you should never stop experimenting—whether with data or dinner.

Happy Thanksgiving, analytics fam! May your plates be full and your dashboards be accurate.

(P.S. – If anyone wants to share leftover stuffing, you know where to find me…)

Want to weigh in on the best side dish? Join the conversation in our free Slack group, Analytics for Marketers!.

– Katie Robbert, CEO

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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.