INBOX INSIGHTS, December 18, 2024: Happy Holidays From Trust Insights! - Trust Insights Marketing Analytics Consulting

INBOX INSIGHTS: Happy Holidays From Trust Insights! (12/18) :: View in browser

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Trust Insights’ Top-Performing Content for 2024

It’s the end of the year. This has been simultaneously the fastest and slowest year ever. I feel like January happened eight years ago, and at the same time I’m wondering, where did the year go? This year has been challenging (to say the least) and rewarding (much to my surprise).

I’ll keep it short and sweet. Your attention span is waning and my energy levels are depleted. Neither of us wants to be doing anything work-related right now. And that’s okay! We’re going to take the next week or two to reset ourselves, take a break, and get some rest.

In the meantime, I figured I would leave you with our top-performing posts from this past year. In case you missed them, or just want to revisit, here is the content that you loved the most!

#1The Trust Insights 5P Framework

To say I’m shocked and dazzled that this is our most popular content is an understatement. The 5P Framework has become the backbone of everything we do at Trust Insights. You know that feeling when you’re staring at a massive project and have no idea where to start? That’s exactly why we created this framework. It breaks down the essential elements of any marketing project: Purpose, People, Process, Platform, and Performance. If you’re struggling with project organization or need a reliable way to tackle new initiatives, use the 5P Framework to get organized.

#2Generative AI for Job Interviews

This one really connected with our community, and I get why. We walk through practical, ethical ways to use AI in your job search and interview prep. If you’re job hunting or helping others who are, this post gives you concrete steps without crossing ethical lines. It’s a tough job market both for job seekers and those looking to fill roles. You need every advantage you can get.

#3The Prompt Engineering Life Cycle

Prompting generative AI has become its own skill set. As the technology advances, so does the need to understand how to get the best out of it. Published in March of this year, we put together a framework to help you get the most out of the models. If you want the latest and greatest, check out our RAPPEL framework.

#4How to Use Generative AI to Audit Content Marketing

If 2024 taught us anything, it is that we can allow the machines to do the heavy lifting. In April, we did a livestream using generative AI to do a content marketing audit. We demonstrated a practical framework for using AI to audit your content marketing. This demo went beyond counting words or checking SEO basics. Moving into 2025, the expectations of your workload will only get bigger. Start using the tools to your advantage.

#5Solving Data Problems with Generative AI

Have you ever looked at a spreadsheet and thought, “There has to be a better way”? Yes, me too. Just the other day, actually. I pinged Chris to help me with our content marketing planning. I was staring at two different spreadsheets; both needed to be cleaned and processed. I said, “There has to be a better way!” and lo and behold, there was! What would have taken me a few hours took Chris a few minutes.

What I love about this list is that it is reflective of what we do at Trust Insights day in and day out. It’s not filled with navel-gazing “thought leadership” pieces that lack substance. It’s practical and applicable advice that you can use right now and get real results. It’s grounded in repeatable frameworks and sustainable results. These pieces of content show what we have always believed at Trust Insights. Innovative tools like AI are most valuable when paired with strong frameworks and processes. Put your people and processes first, and the platforms will work for you.

With that, I hope you all have a happy and healthy New Year – see you on the other side!

What content should we create in 2025? Reach out and tell me, or come join the conversation in our free Slack Group, Analytics for Marketers.

– Katie Robbert, CEO

Do you have a colleague or friend who needs this newsletter? Send them this link to help them get their own copy:

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process is the key to navigating the ever-changing tech landscape. You will also hear how a focus on creating robust customer profiles allows them to develop custom AI solutions.

Watch/listen to this episode of In-Ear Insights here »

Last time on So What? The Marketing Analytics and Insights Livestream, we walked through our 2025 Marketing Trends report. Catch the episode replay here!

On this week’s So What?, we’re looking at the year that was 2024 and what we learned as an industry. Are you following our YouTube channel? If not, click/tap here to follow us!

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

The 12 Days of AI Use Cases

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In this week’s Data Diaries, let’s close out the year with a couple of things. First, thank you for being here, for reading, for sharing our newsletter with your colleagues. Everyone gets a ton of email, so if you’re reading this, I am grateful to you.

Second, how do we recap an entire year of crazy announcements and moves? Well, there’s one way… with a song. It’s a silly piece I did in the spirit of a late 80s song – if you know, you know.

How did we assemble it? Using three different sets of searches – Google Gemini 1.5 Deep Research, Perplexity Pro, and ChatGPT Search, I asked the top 3 AI-enabled search engines to put together their list of the top 50 global AI announcements of 2024. Each came up with a slightly different list – and the one that performed the best, with the least amount of correction, was ChatGPT (to my surprise).

Once I had the list of about 75 items (deduped and consolidated), I had Gemini 2.0 Advanced use its knowledge of pop rock song lyric writing to condense as much of the information down into song lyrics, then provide musical instruction to go with it.

All this got loaded into my Suno AI account and the rest… well, here’s to 2024:

Watch/listen this song on YouTube

(Verse 1) Gemini one-five, Google’s in the race, Gemma model’s open, picking up the pace. Data bricks DBRX, SIMA agent, Microsoft’s Phi-3, Llama 3 is unleashed by Meta, don’t you see?

(Verse 2) GPT-4o, multimodality flow, Gemma’s second round, watch the models grow. Llama 3.1, bigger, better, faster, Open AI o1, thinking like a master.

(Verse 3) Gemini Pro, with updates galore, Agentic future, knocking at the door. Gemini 2.0, image, audio too, Sora’s video, from just a prompt for you.

(Verse 4) AWS re:Invent, AI’s on the stage, Accelerator startups, in a golden age. Trainium processors, tasks that automate, Amazon’s Nova, supercomputer’s great.

(Chorus) We didn’t build Skynet, But the models are learning, since the GPUs were churning. We didn’t build Skynet, No, we didn’t make it, but we tried to train it.

(Verse 5) Alibaba’s Qwen 2, parameters in billions, Claude 3.5 Sonnet, coding, reading millions. Apple’s Genmoji, Siri’s writing tools, Falcon LLM soars, breaking all the rules.

(Verse 6) Google’s research tool, glasses smart and bright, Project Astra rising, with all of its might, Jules fixes code, PanGu’s content creation, IBM’s Granite models, coding automation.

(Verse 7) JPMorgan’s LLMs, two-hundred-thousand strong, Leonardo AI, where does it belong? EXAONE 3.0, open source and free, Liquid AI’s funding, what will the future be?

(Verse 8) Meta’s Motivo, avatars in motion, Copilot in Windows, causing a commotion. Nvidia’s long thinking, Nemotron-4’s might, OpenAI’s Shipmas, shining oh so bright.

(Chorus) We didn’t build Skynet, But the models are learning, since the GPUs were churning. We didn’t build Skynet, No, we didn’t make it, but we tried to train it.

(Bridge – Instrumental with guitar solo)

(Verse 9) ChatGPT Pro, with access for all, Real-time vision, standing strong and tall. Orion’s coming, by the end of the year, Three-hundred million users, the message is clear.

(Verse 10) Reddit’s AI search, OWASP’s top ten, Snowflake’s BUILD, again and again. TIME’s generative, immersive story, Unite AI’s rankings, in all of their glory!

(Chorus) We didn’t build Skynet, But the models are learning, since the GPUs were churning. We didn’t build Skynet, No, we didn’t make it, but we tried to train it.

Here’s to a happy and healthy holiday season, and a prosperous 2025.

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Are you a member of our free Slack group, Analytics for Marketers? Join 3000+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

Imagine a world where your marketing strategies are supercharged by the most cutting-edge technology available – Generative AI. Generative AI has the potential to save you incredible amounts of time and money, and you have the opportunity to be at the forefront. Get up to speed on using generative AI in your business in a thoughtful way with our new offering, Generative AI for Marketers, which comes in two flavors, workshops and a course.

Workshops: Offer the Generative AI for Marketers half and full day workshops at your company. These hands-on sessions are packed with exercises, resources and practical tips that you can implement immediately.

👉 Click/tap here to book a workshop

Course: We’ve turned our most popular full-day workshop into a self-paced course, available now and updated as of April 2024!

👉 Click/tap here to register for the course

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