Generative AI for Tourism and Destination Marketing

Are you prepared for the AI revolution in destination marketing? Is generative AI for tourism and destination marketing on your roadmap? In this brand new, destination marketing focused talk from the 2025 Tourism Advocacy Summit held by the Tourism Industry Association of Alberta, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through how generative AI tools like ChatGPT can transform your tourism and travel marketing and overall business strategy.

You’ll learn about Large Language Models and how to master prompt engineering to make them work for you.
You’ll benefit from discovering practical applications of AI to boost efficiency and gain customer insights.
You’ll even learn how these tools could change the overall business strategy of your country.

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Generative AI for Tourism and Destination Marketing

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