Marketing Job Demand

This data was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand

In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are going.

First, let’s look at the big picture for marketing. As a reminder, these charts are based off data from Indeed.com transmitted to the St. Louis Federal Reserve Bank. They’re an index of hiring demand relative to February 2020, just before the COVID pandemic.

What we see is that hiriing demand in Europe – the UK, Germany, and France – continues to decline, while demand has stayed roughly steady over the last year in Australia. What’s noteworthy is that while demand has moderately increased in the US, the economy that’s seeing the greatest hiring demand for marketers is Canada. While still below pre-pandemic levels, it’s the economy that has seen the largest increase in demand for marketers in the last 12 months.

In the USA, the snapshot of careers in demand remains largely unchanged:

What we see is clear: all forms of healthcare are in very high demand, with therapists remaining the highest in demand, 86% above baseline.

What do we do with this information?

For job seekers, most major markets remain a difficult place right now. The best advice remains the advice given many times before: jobs through your personal network are likely the best approach. If your current network isn’t producing results, investing some time each day in that along with more traditional job search methods might be fruitful.

There’s an interesting arms race going on in the job seeking world, especially in tech. The prevalence of ghost jobs has made some seekers develop agentic AI solutions (using tools like OpenAI Operator, Browser-Use, Claude Computer Use, etc.) that simply apply for every qualified job. Thus, the signal to noise ration in public job applications continues to grow. More ghost jobs means more people automating the application process, in something of a vicious cycle.

For everyone thinking about their marketing and careers, it’s abundantly clear where demand is. In the long term, all industries will be impacted by AI, but industries like healthcare will still be predominantly people-focused. If you’re thinking about what your career might look like in a decade, that’s a strong hint about the industry you might be working in.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.