Digital Transformation And Disruption: An IBM THINK Talk

At IBM THINK, I presented an analytics-driven perspective on digital transformation and digital disruption. Digital transformation and disruption are inevitable in every industry. The choice isn’t whether to transform or not, but how we do it – well or poorly.

Key takeaways included:

• Using anomaly detection, unstructured data mining, and predictive analytics to identify disruption before serious consequences hit
• Frameworks to manage transformation for people, processes, and technology
• Defining what digital transformation actually means

Watch the session here:

Can’t see anything? Watch it on YouTube here.

Christopher S. Penn
Co-Founder, Trust Insights

FTC Disclosure: I am an IBM Champion; as such, I receive non-monetary benefits from IBM to promote their products and services, such as travel expenses and branded apparel. All opinions are my own and do not represent the positions of either IBM or Trust Insights.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.