Data in the Headlights, 13 June 2018

No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos every 60 seconds.

YouTube is commonly cited as the second largest search engine in the world, with users looking for instructions on how to do nearly everything imaginable. In this issue, we feature a video SEO webinar to help you make the most of your videos, plus an assortment of hot topics in analytics, data science, and AI.

In this issue’s Bright Idea, we’ve got a new webinar on the basics of video SEO. As a marketer, if you’re just posting videos and hoping to be found, your chances of success are not good. Competing for share of video search requires more than just “build it and they will come”. Optimizing your videos for findability is essential.

In this 30 minute free, on-demand webinar, you’ll learn the basics of video SEO: tagging, keywords, descriptions, thumbnails, and more.

Put these video search optimization basics into practice and you stand a better chance of being one of the 4.3 million videos watched every minute.

Click here to watch the webinar now.

• Marketing Insights Q&A: Launching your marketing career
• Marketing Insights Q&A: Digital Channel Strategy
• Fun with Forecasting: Cheese of the Week Predictive Analytics
• Data in the Headlights, 6 June 2018
• How AI Will Change Marketing Forever @ Next10X Conference
• Data in the Headlights, May 2018

Social Media Marketing

• 153 clicks: How to Get Started With YouTube Messages via Social Media Examiner
• 70 clicks: Facebook launches tool to let users rate advertisers customer service via Marketing Land
• 51 clicks: LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards via Marketing Land

Media Landscape

• 161 clicks: This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau
• 44 clicks: Today is the Day! The Spin Sucks Podcast Launches Today! Spin Sucks
• 40 clicks: 7 Content Marketing Myths You Should Stop Believing via Social Media Explorer

Tools, Machine Learning, and AI

• 286 clicks: 5 Machine Learning Projects You Should Not Overlook, June 2018
• 213 clicks: Artificial intelligence senses people through walls via MIT News
• 7 clicks: Offline translations are now a lot better thanks to on-device AI

Analytics, Stats, and Data Science

• 44 clicks: ebook: A Guide to Data Science at Scale
• 43 clicks: The What, Where and How of Data for Data Science
• 28 clicks: Infographic: The Rise of the Chief Data Officer (CDO)

SEO, Google, and Paid Media

• 245 clicks: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics via Moz
• 77 clicks: If youre not updating ROAS and CPA targets frequently, youre missing out via Search Engine Land
• 43 clicks: Supercharging your SEO with AI: Insights, automation and personalization via Search Engine Land

Upcoming Events

Where can you find us in person?

• Greater Los Angeles Chapter of NSA, August 2018, LA
• Content Marketing World, September 2018, Cleveland
• INBOUND2018, September 2018, Boston
• MarketingProfs B2B Forum, November 2018, San Francisco

Can’t wait to pick our brains? Book a Table for Four and spend an hour with us live (virtually) on any topic you like:

https://www.trustinsights.ai/services/insights-foundation/table-for-four-consultation-package/

Going to a conference we should know about? Reach out: (https://www.trustinsights.ai/contact/)

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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.