This week, a new case study on the power of emotions in customer complaints, along with a backlash on influencers via Unilever, NLP, time series modeling, and technical SEO diagnosis. Lots to dig into!
In this issue’s Bright Idea, customer complaints are undoubtedly difficult to deal with, especially when they highlight known, complex weaknesses within companies. However, not all complaints are created equal. Some can be resolved more easily than others, and some have a greater impact on profitability than others. Check out the new case study we did on how emotional complaints impact profitability.
- Marketing Insights Q&A: Google Data Studio Best Practices
- Data in the Headlights, 13 June 2018
- Marketing Insights Q&A: Launching your marketing career
- Data in the Headlights, 6 June 2018
- Fun with Forecasting: Cheese of the Week Predictive Analytics
Social Media Marketing
- Facebook Advertising Updates via Social Media Examiner
- You own nothing in social media
- Unilever stops working with digital media influencers who buy followers via Marketing Land
Media Landscape
- Finding the Middle Ground in a Politically Polarized World
- Get the agency guide to video marketing via Search Engine Land
- Pew Research shows fewer than 50 percent of Americans cannot tell the difference between fact and opinion
Tools, Machine Learning, and AI
- Natural Language Processing Nuggets: Getting Started with NLP
- Researchers Create an Algorithm That Lets A.I. Solve a Rubiks Cube via Digital Trends
- How to Teach Your Kid About Machine Learning
Analytics, Stats, and Data Science
- Time-series data mining & applications via Data Science Central
- Every time someone runs a correlation coefficient on two time series, an angel loses their wings
- Analytics experts discuss AIs present and future via part 2 via IBM Big Data & Analytics Hub
SEO, Google, and Paid Media
- When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Arent via Whiteboard Friday via Moz
- An 8-Point Checklist for Debugging Strange Technical SEO Problems via Moz
- The Essential Google Tricks for Better Search Results
Upcoming Events
Where can you find us in person?
- Greater Los Angeles Chapter of NSA, August 2018, LA
- Content Marketing World, September 2018, Cleveland
- INBOUND2018, September 2018, Boston
- MarketingProfs B2B Forum, November 2018, San Francisco
Can’t wait to pick our brains? Book a Table for Four and spend an hour with us live (virtually) on any topic you like:
https://www.trustinsights.ai/services/insights-foundation/table-for-four-consultation-package/
Going to a conference we should know about? Reach out: (https://www.trustinsights.ai/contact/)
Conclusion
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