Do You Trust Your Insights?

Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it.

Why?

See if this sounds familiar.

• You do the hard work of gathering data, cleaning it, and preparing it.
• You do the hard work of analysis, discerning from your data what happened, like fortune tellers of old.
• You do the really hard work of generating insights and explaining why things happened the way they did.
• You present your explanations, insights, and recommendations to your stakeholders – your boss, the C-Suite, and maybe even the Board.

And then… nothing.

• No one takes action.
• No one makes changes.
• No one trusts your insights.

Let’s change that together.

• Make your data pristine.
• Make your analysis irrefutable.
• Help your stakeholders trust your insights.

That’s our name, our purpose, and how we help you. We are now Trust Insights.

What’s Different?

On a practical level, the only things that might change for you are bookmarks and email addresses. Our domain has changed from BrainTrustInsights.com to TrustInsights.ai, so please update your information accordingly. Our newsletter will also come from a TrustInsights.ai domain, so please add us to your address books. The old domain will continue to work for the foreseeable future.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.