Top Resources for AI, Data Science, and Machine Learning for Marketers

A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?”

This list will be updated from time to time as new resources become available, but the basics should remain relatively stable.

What Order to Learn In

We recommend the following path:

• Statistics fundamentals
• Ethics
• Data science
• Machine learning & AI

Statistics

The fundamental underpinning of data science is statistics, so we strongly encourage you to read and become proficient with statistics. Read this book:

• Statistics for Dummies

Ethics

We also strongly recommend anyone interested in data science, machine learning, and artificial intelligence to be well versed in professional ethics. Read this book:

• Ethics and Data Science (free!)

Data Science

For learning practical data science techniques, we recommend the R statistical language and this book:

• R for Data Science

Prefer podcasts? Check out:

• The Data Skeptic
• The O’Reilly Data Show

For those preferring a course, look to MIT’s data science course (free!):

• 6.001 Introduction to Computer Science
• 6.002 Introduction to Computational Thinking and Data Science

Machine Learning and AI

Machine learning is the science of training machines to write their own software based on data provided to them.

• AI for Marketers – my short guide on the topic

For a much more technical, mathematical look, check out this book on Amazon:

• Introduction to Algorithmic Marketing by Ilya Katsov

A keynote address on YouTube I gave that gives a solid overview:

• How AI Will Change Marketing at the Next10X conference

Prefer podcasts? Check out:

• Talking Machines
• This Week in Machine Learning and AI

For those preferring a course, Google has an excellent free course:

• Machine Learning Crash Course (free!)

Other Resources

Be sure to check out the following useful blogs:

• The Trust Insights blog (of course)
• Simply Statistics
• KD Nuggets
• Towards Data Science
• The Marketing AI Institute

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.