Marketing Analytics, Data Science and Leadership – April 8, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

12 Stupid Things to Stop Saying to Your Team Immediately via @lollydaskal

People in charge are human and make mistakes, but there are key phrases that are unforgivable and need to be dropped from conversation. As a boss, it’s not about you and your success, it’s about lifting the team up and motivating them to do better.  For example, don’t utter a phrase like: “That was my idea.”

If you’re caught up who gets credit, you’re not concentrating on what’s important. As a team, you do things together to accomplish great things. Focusing on individuals—especially yourself—is inappropriate on a team project where the goal is a collective accomplishment and result.

Read the full article here: https://bit.ly/2FZVfTq

Pandora to start testing A.I.-powered interactive voice ads via @digitaltrends

Pandora has teamed up with voice-enabled audio ad platform Instreamatic to make it happen, with the idea coming at a time when people are becoming increasingly comfortable with barking instructions and queries at their gadgets. So, for example, an ad describing a new smartphone could ask the listener if they want to learn more about it, or which particular feature sounds the most interesting. The listener can respond accordingly, or simply utter that they’re not interested in any of it and can they please listen to the next track.

Read the full article here: https://bit.ly/2FR0SmO

A Simple SEO Strategy for 2019 (The ‘Middleman’ Method) via @JoshuaCHardwick

This informative, step-by-step article gives you helpful instructions to improve your search ranking. Joshua walks through internal and external links, the importance of the content itself, and an introduction to the “middleman” method.

Everyone’s SEO goal is the same: To rank for keywords that drive traffic and revenue.

Read the full article here: https://bit.ly/2FWB9JB

How to Create Instagram Stories People Love to Watch via @SMExaminer

Everyone wants to grab the attention of their audience in a congested social media world. The Social Media Examiner gives you six ways you can improve your Instagram game for better audience engagement.

Without a clear goal for Instagram Stories engagement, you’re basically wasting time, money, and other valuable resources, which is why having a clear-cut Instagram Stories strategy is so important. Take the time to develop a strategy for your stories, and you’ll have a roadmap to help guide you in creating content that your followers will want to engage with.

Read the full article here: https://bit.ly/2FRGNN8

The anatomy of an SEO robocall scheme via @thecraigmount

Robocalls are not new – but they are getting smarter. This article walks through what to look for and how to determine if the call your getting is a scam.

“Unfortunately, there are many unscrupulous individuals and companies who make fraudulent and misleading calls. Sometimes, callers or pre-recorded robocalls falsely claim to be working ‘with Google’ or ‘for Google’ in an attempt to sell different schemes and online marketing services to unsuspecting individuals and companies.”

Read the full article here: https://bit.ly/2FWr9Ae

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