In the Headlights, April 10, 2019 issue

How do you decide what events and conferences to attend? There are three kinds of takeaways from conferences and speakers:

• “That’s interesting, I didn’t know that.” : your standard, informative takeaway that helps you understand a topic more thoroughly
• “That’s useful, I’m going to do that.” : what great speakers deliver – usable information that helps you do your job better
• “Holy schrap, I’m skipping the next session, I need to do this NOW” : what speakers and conferences aspire to, takeaways so critical, so important and urgent that you drop everything to execute on it immediately

Do you keep track of your conference takeaways? How many fall in each of the buckets? If you’re attempting to figure out where to spend your limited funds on conferences and events, do an inventory of events from the past year. How many informative takeaways did you get? How many usable takeaways? How many critical?

If an event delivered no important or critical updates, consider skipping it for a year.

If an event delivered at least one critical update, make that a priority for the coming year.

In a tie between two events, where you have budget to attend only one, give each informative update a score of 1, each usable update a score of 2, and each critical update a score of 3. Tally up the event scores and attend the event that scored highest for you in the past.

In this week’s Bright Idea, we’re urging you to sign up for our free webinar. We have 100 seats total and 59 are filled now, up from 18 yesterday.

• Does your marketing data make NO SENSE?
• Do you LACK CONFIDENCE in your data collection?
• Are you STRUGGLING TO PROVE marketing ROI?

If any of this sounds familiar, then this webinar is for you.

Join us for a free webinar on how to track the RIGHT marketing analytics and data on April 30 at 1 PM Eastern, 10 AM Pacific.

In this free 30-minute webinar you’ll learn:

• The difference between a metric, a KPI, and a goal so you can make sense of your data
• How to start tracking your own data so you can be confident in your data
• What good data consists of using our 6C data quality framework so you start showing ROI

Bring all your analytics questions! We’ll host an “Ask Me Anything” session after the webinar and stay on to answer your questions.

Register here to save your seat right now. We have capacity for 100 attendees and 59 seats are already taken; if you’re late to register, you’ll be waitlisted.

• PODCAST In-Ear Insights: Bias, Discrimination, and Influencers
• Marketing Analytics, Data Science and Leadership via Week In Review
• Attribution Part 1: Why light up the dark data around attribution?
• Attribution Analysis for Marketers at Social Media Marketing World
• Marketing to Machines: the B2M segment
• New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter
• 2019 Key Marketing Trends Forecast via Trust Insights

Social Media Marketing

• Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
• 3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

Media Landscape

• More signs that Amazon is attracting bigger search ad budgets
• Spin Sucks Question: Tips for Creating a Brand Voice Spin Sucks
• Google: Content on Sites With Exploitative Removal Policies Can Be Deindexed

Tools, Machine Learning, and AI

• Architecting a Machine Learning Pipeline Towards Data Science
• Solving the AI Accountability Gap Towards Data Science
• What is missing when AI makes a decision?

Analytics, Stats, and Data Science

• Why Documentation is Important in Data Science? Towards Data Science
• The Third Wave Data Scientist Towards Data Science
• Finding context for the data

SEO, Google, and Paid Media

• How to Create Video Ad Funnels That Work
• Here’s how to use Google Tag Manager’s new Trigger Groups
• ‘Rich Answers’ coming to Google Assistant

Business and Leadership

• Implicit Biases toward Race and Sexuality Have Decreased
• Fusing data and design to supercharge innovation–in products and processes
• Healthcare consumerism today: Accelerating the consumer experience

Upcoming Events

Where can you find us in person?

• InfoShare, May 2019, Gdansk, Poland
• MAICON, July 2019, Cleveland
• MarketingProfs B2B Forum, October 2019, Washington DC

Going to a conference we should know about? Reach out!

FTC Disclosure: Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.

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