In the Headlights : April 17, 2019 Issue

Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 10 seats left.

I go to a lot of conferences. In any given year, I’ll have the pleasure and privilege to attend and speak at several dozen events and conferences. They all have something in common: their attendees don’t get much out of them.

Here’s why. As attendees at conferences, we think of them incorrectly. We see them as a form of professional development and training. But a conference isn’t really good at teaching you anything in depth; mastering a skill takes weeks, months, years, even decades. Instead, conferences are broad landscape views, showing you what’s going on in an industry from many different perspectives.

In the martial arts, the equivalent of a conference is a seminar, a chance to study with a master instructor for a couple of days and obtain enough material to then take home and work on with your own teacher.

For years.

If you want to get the most out of a conference or event, look at it from the perspective of a martial arts student. Go to a conference to get ideas and techniques from other teachers, then take those materials back to your workplace and work on them with your colleagues, with your manager, with your mentors until you master them. You’ll find you need to go to fewer conferences, but when you do, you’ll get much more out of them.

In this week’s Bright Idea, we bring you the full session materials from co-founder Christopher Penn’s standing room-only talk at the ContentTech Summit on the AI-Powered Content Marketing Lifecycle. Watch the video replay, get the slides, listen to the audio, and follow along as you learn how AI is powering today’s most advanced content marketing.

Attend the session now!

• Predictive Analytics for Social Media Marketers Keynote
• Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
• PODCAST: In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote
• PODCAST: In-Ear Insights: Bias, Discrimination, and Influencers
• New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter
• Marketing Analytics, Data Science and Leadership April 15, 2019 Week In Review
• Attribution Analysis for Marketers at Social Media Marketing World
• Advanced Applications of AI in Content Marketing
• 2019 Key Marketing Trends Forecast via Trust Insights

Social Media Marketing

• Facebook Groups: New Features for Businesses
• Top 19 Instagram marketing tools to use for success
• New LinkedIn Ad Targeting Audiences

Media Landscape

• How to Grow Your YouTube Channel With a Video Series
• Yes, Your Data Communications are Mini Masterpieces
• YouTube Tests New Internal Metrics For Measuring the Success of a Video

Tools, Machine Learning, and AI

• Facing the ARIMA Model against Neural Networks Towards Data Science
• Breaking the curse of small data sets in Machine Learning: Part 2
• K-Means Clustering: Unsupervised Learning for Recommender Systems

Analytics, Stats, and Data Science

• Data version control with DVC. What do the authors have to say?
• Minimum viable domain knowledge in data science Towards Data Science
• Why Data Scientists Need To Work In Groups

SEO, Google, and Paid Media

• DuckDuckGo vs. Google: An In-Depth Search Engine Comparison
• Yoast SEO Becomes First WordPress Plugin to Offer Proper Schema Implementation
• Does Google owe us more than just an apology over de-indexing?

Business and Leadership

• 7 Habits of Weak Leaders (and How Not to Be One)
• Do Corporate Audits Lead to Insider Trading?
• How to Create More Women-Friendly Workplaces

Join the Club

Are you a member of our free, private Slack group, Analytics for Marketers? Join 200 like-minded marketers who care about data and measuring their success. Membership is free – join today.

Upcoming Events

Where can you find us in person?

• NEDMA, May 2019, Boston
• InfoShare, May 2019, Gdansk, Poland
• MAICON, July 2019, Cleveland
• MarketingProfs B2B Forum, October 2019, Washington DC

Going to a conference we should know about? Reach out!

FTC Disclosure: Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.