Week in Review

Marketing Analytics, Data Science and Leadership – May 13, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Google Ads Reports Can Now Be Downloaded in Sheets Pros & Cons via @siliconvallaeys

Ads has added the ability to download reports directly into Google Sheets.

Read the full article here: https://www.searchenginejournal.com/google-ads-download-reports-sheets/306811/

How Local Businesses Can Drive More Foot Traffic via @smexaminer

To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl.

Read the full article here: https://www.socialmediaexaminer.com/local-businesses-drive-more-foot-traffic-stacy-tuschl/

How to Spy on Competitors with Python & Data Studio (Advanced SEO) via @seocounseling

Yes, you can find patterns in the raw data, but this Data Studio template has a handy feature that allows us to quickly identify which pages are ranking the most frequently for our targeted keywords.

Read the full article here: https://www.searchenginejournal.com/spy-on-competitors-python-data-studio/306841/

Google now rolling out podcast results in search via @rustybrick

Rolling out this week you’ll be able to search for and play podcasts directly in Google Search across Android, iOS, and desktop browsers, a step toward making audio a first-class citizen across Google.

Read the full article here: https://searchengineland.com/google-now-rolling-out-podcast-results-in-search-316673

{PODCAST} In-Ear Insights: Private Social Media and Influencer Marketing via @trustinsights

And you need to have that community in a way that is relevant, and that can get you into other private communities.

Read the full article here: https://www.trustinsights.ai/blog/2019/05/podcast-in-ear-insights-private-social-media-and-influencer-marketing/

 

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/

 


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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