You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer
To see traffic from your channel to your website, set up UTM tags and short links.
Read the full article here: https://www.socialmediaexaminer.com/how-to-analyze-youtube-google-analytics/
How We Can Solve Big Data’s Bias Problem via @WhartonKnows
We have hundreds of metrics that could be used, but we don’t always have a good understanding of when to use which metric.
Read the full article here: https://knowledge.wharton.upenn.edu/article/big-data-ai-bias/
Voice Search Study: Factors Influencing Search Engine Rankings in 2019 via @olgandrienko
Alongside 78% of voice search results ranking in the top three, the majority of queries returned an answer occupying a SERP feature result.
Read the full article here: https://www.semrush.com/blog/voice-search-study/
This is What Keeps Most CEOs Up at Night via @lollydaskal
Any great CEO has a lot on their plate, and that lends itself to worry and sleepless nights. But it’s the leader who can take it all in stride—and even find joy in the complexity—who is the most successful.
Read the full article here: https://www.lollydaskal.com/leadership/this-is-what-keeps-most-ceos-up-at-night/
5 Ways AI Has Changed E-commerce via @sejournal
As a marketer, it’s in your and your customers best interest to use AI tools in e-commerce marketing strategies.
Read the full article here: https://www.searchenginejournal.com/atomic-reach-ai-changed-ecommerce/310143/
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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