You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer
To see traffic from your channel to your website, set up UTM tags and short links.
Read the full article here: https://www.socialmediaexaminer.com/how-to-analyze-youtube-google-analytics/
How We Can Solve Big Data’s Bias Problem via @WhartonKnows
We have hundreds of metrics that could be used, but we don’t always have a good understanding of when to use which metric.
Read the full article here: https://knowledge.wharton.upenn.edu/article/big-data-ai-bias/
Voice Search Study: Factors Influencing Search Engine Rankings in 2019 via @olgandrienko
Alongside 78% of voice search results ranking in the top three, the majority of queries returned an answer occupying a SERP feature result.
Read the full article here: https://www.semrush.com/blog/voice-search-study/
This is What Keeps Most CEOs Up at Night via @lollydaskal
Any great CEO has a lot on their plate, and that lends itself to worry and sleepless nights. But it’s the leader who can take it all in stride—and even find joy in the complexity—who is the most successful.
Read the full article here: https://www.lollydaskal.com/leadership/this-is-what-keeps-most-ceos-up-at-night/
5 Ways AI Has Changed E-commerce via @sejournal
As a marketer, it’s in your and your customers best interest to use AI tools in e-commerce marketing strategies.
Read the full article here: https://www.searchenginejournal.com/atomic-reach-ai-changed-ecommerce/310143/
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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