You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
24 Useful Tools and Apps for Marketers via @smexaminer
Swish is an iOS app that helps you create video ads.
Read the full article here: https://www.socialmediaexaminer.com/24-useful-tools-and-apps-for-marketers/
A New Era of Google Search: What It Means for SEO via @DholakiyaPratik
Perhaps the most important change to watch carefully, Google is looking for ways to help users who don’t even make a search query.
Read the full article here: https://www.searchenginejournal.com/google-search-new-era-seo/311399/
How to Guarantee Strong Performance Under Pressure via @lollydaskal
Pressure and anxiety result when things seem out of control when you feel you have too much to do and you don’t know how you can accomplish it all.
Read the full article here: https://www.lollydaskal.com/leadership/how-to-guarantee-strong-performance-under-pressure/
Only 30% of SMBs would recommend their current SEO provider, survey finds via @geochingu
The report also found a strong relationship between budget and satisfaction, with clients who dedicated over $500/month to SEO services being 53.3% more likely to describe themselves as extremely satisfied compared to those who spent less.
Read the full article here: https://searchengineland.com/only-30-of-smbs-would-recommend-their-current-seo-provider-survey-finds-319076
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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