You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
7 Digital Marketing Strategies That Actually Work via @JoshuaCHardwick
The key to digital marketing success in today’s climate is to adopt the mindset of the consumer. In other words, stop giving people the hard sell, and instead aim to solve their problems through free and valuable content that is relevant to your business.
Read the full article here: https://ahrefs.com/blog/digital-marketing-strategies/
Facebook Ad Placements for Marketers: How to Make the Right Choices via @smexaminer
Facebook offers many placement options to consider for your campaigns and the current list of 15 will only get larger as Facebook introduces ads into WhatsApp next year.
Read the full article here: https://www.socialmediaexaminer.com/facebook-ad-placements-for-marketers-how-to-make-right-choices/
The Evolution of the Data-Driven Company via @cspenn
Companies generally aren’t created as data-driven, data-centric entities from the beginning; for most companies, it’s an evolution in their culture and strategy, a journey that can take years.
Read the full article here: https://www.christopherspenn.com/2019/08/the-evolution-of-the-data-driven-company/
How to become a data analyst and prepare for the algorithm-driven future via @androidauth
A data analyst manipulates data for a living. In an era where companies are becoming increasingly reliant on ever-expanding data sets, this is a more important skill than ever before. It’s also one in great demand.
Read the full article here: https://www.androidauthority.com/data-analyst-1013333/
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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