You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Is Facebook listening to you through your phone? Almost certainly not via @RealBenGilbert
“Facebook isn’t listening to or storing your conversations,” the update says.
Read the full article here: https://www.businessinsider.com/facebook-ads-listening-to-you-2019-5
Here’s how anonymized personal data should be used to create better services via @BinaryDistrict
Data can be used for much more than just ad targeting (how some major data-holding companies make the bulk of their money).
Read the full article here: https://thenextweb.com/syndication/2019/08/11/heres-how-anonymized-personal-data-should-be-used-to-create-better-services/
Sample-based analysis: A new approach for unstructured data management via @Priyanka_2716
Yet only 15 percent of all businesses get the value they need from their data.
Read the full article here: https://www.ibmbigdatahub.com/blog/sample-based-analysis-new-approach-unstructured-data-management
The Hidden Opportunity for Ecommerce Websites in Google Images via @rajnijjer
Optimized product images can drive new customer acquisition for e-commerce websites.
Read the full article here: https://www.searchenginejournal.com/ecommerce-guide/google-images/
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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