In the Headlights: August 7, 2019 Issue - Trust Insights Marketing Analytics Consulting

This is the second week of us testing the Rear View Mirror Data column, shown below. What do you think? Are these snippets of data about marketing channels useful and helpful? Tap/click your reply here:

Yes, I find the Rear View Data helpful. Please keep publishing it.

No, I don’t find the Rear View Data helpful. Please discontinue it.

Rear View Mirror Data

In the rear view this week, some stats on the top 1,000 most shared, most clicked articles and blog posts on the web. Use these numbers as the ceiling, the benchmark for the absolute best performing content on the web:

Median traffic earned per article: 21,696 clicks
Median shares on Twitter: 49
Median shares on Facebook: 3,366
Median shares on Pinterest: 1
Median number of words: 537
Maximum traffic earned in one article: 2,716,396 clicks
Maximum shares on Twitter: 20,648
Maximum shares on Facebook: 632,049
Maximum shares on Pinterest: 62
Longest article in words: 11,277

Methodology: we selected the top articles from the AHREFS SEO tool with no restriction on topic and a minimum of 1,000 clicks and 1,000 shares. The original dataset was 3,393 articles, which we sorted by traffic and took the top 1,000 articles. The timeframe was any article originally published on or after July 31, 2019.

The Bright Idea

This week’s Bright Idea is our AI for Marketers talk from the inaugural Marketing AI Conference, MAICON. Watch cofounder Christopher Penn’s main stage full talk and get the slides, MP3 for your commute, transcript, and video replay.

Click/tap here to watch the entire session and if you like it, please share it.

Media Landscape

[5 Things To Measure To Make Sure Your Web Strategy Is On Track by Tavasya Agarwal of @digitalpart](https://trustinsights.news/v1rhp): You can view your websites overall bounce rate by selecting Behavior > Overview.
You Ask, I Answer: Best Strategies for Content Curation?: If you have content sources that you that you can trust, you have a method for determining what content is relevant to your brand and likely to be shared.
Apple and Google halt human voice-data reviews over privacy backlash, but transparency is the real issue: Nonetheless, a Bloomberg report from April confirmed that Amazon also opens up voice data captured from its users for the purposes of training and improving Alexa.

Tools, Machine Learning, and AI

Artificial Intelligence in Healthcare: Examples, Pros/Cons & Future: Hospitals and healthcare professionals are seeing the benefits in using AI in technology and storing patients’ data on private clouds, like the Google Cloud Platform.
7 Innovative Machine Learning GitHub Repositories in Python: Quite a mix of machine learning projects we have here.
Heres how researchers are making machine learning more efficient and affordable for everyone: FPGAs are used in conjunction with the High-Level Synthesis (HLS) tool to automatically design hardware, eliminating the need to specifically design hardware for trialling machine learning inference solutions, and consequently achieve faster implementation of applications for a variety of use cases.

Analytics, Stats, and Data Science

How to become a data analyst and prepare for the algorithm-driven future: Data scientists also work with AI and machine learning.
A Data Science Leader’s Guide to Managing Stakeholders: The third set of stakeholders is the data science team.
Gaining strategic value from data starts with advanced analytics: They discussed mistakes organizations make in leveraging data and the importance of deriving strategic value through comprehensive analytics and management (see the full interview with transcript here).

SEO, Google, and Paid Media

12 Essential Data Studio Visualizations for Paid Search Marketers: How to Create a Google Trends Chart
Do These 3 Things Before Google Changes How Keyword Match Types Work: Just as with keywords, using LCA means that valuable close variants may see their bids reduced to the point where Google decides to stop showing your ad.
New research shows strong link between Google My Business photo quantity and search performance: Views on Maps: A customer found the business via Google Maps.

Business and Leadership

Pentagon’s first CDO navigates the data challenges in government’s largest organization: By hiring its first CDO, the DoD is taking a major step toward modeling its operations after the private sector where data drives business.
As CDO role matures, automation plays key role in the learning process: Gillin spoke with co-host Dave Vellante (@dvellante), discussing the need to leverage automation tools in the handling of significant amounts of data and the role CDOs can play to realize strategic value from that effort (see the full interview with transcript here).
Getting under the hood of Amazons auto ambitions: Gavin Sherry, CEO of Fords Autonomic web services subsidiary, said the No. 2 U.S. automaker can learn a lot from Amazon, which is working with Autonomic and Ford to build a cloud-based platform for the transportation industry.

Join the Club

Are you a member of our free, private Slack group, Analytics for Marketers? Join 300 like-minded marketers who care about data and measuring their success. Membership is free – join today.

Upcoming Events

Where can you find us in person?

Content Marketing World, September 2019, Cleveland
INBOUND, September 2019, Boston
MarTech East, September 2019, Boston
Google Analytics for B2B Marketers Bootcamp, October 29, Washington, DC
MarketingProfs B2B Forum, October 2019, Washington DC

Going to a conference we should know about? Reach out!

FTC Disclosure: Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.