You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
How Data Analytics Can Drive Innovation via @WhartonKnows
Data presents an invaluable opportunity for firms to innovate, but only if they know what to do with it.
Read the full article here: https://knowledge.wharton.upenn.edu/article/data-analytics-innovation/
The Unconventional Way to Grow a Facebook Group With Facebook Ads via @smexaminer
People are protective of their time, so before they’ll join, they need to be sure they’ll benefit from membership in your group. That’s not an easy obstacle to overcome with just one ad.
Read the full article here: https://www.socialmediaexaminer.com/unconventional-way-to-grow-facebook-group-with-facebook-ads/
YouTube introduces Video Reach Campaigns for Brand Marketers via @gregjarboe
Ahead of Advertising Week, YouTube will be announcing Video Reach Campaigns, which offer brand marketers simpler ways to drive growth across the customer journey with video, according to a blog post this morning by Vishal Sharma, the Vice President of Product Management at YouTube.
Read the full article here: https://www.searchenginejournal.com/youtube-video-reach-campaigns/327111/
Two Social Media Vanity Metrics You Need to Stop Tracking via @gregjarboe
And then, to make things worse, far too many of these marketing executives mistakenly assumed that the number of Fans and Followers are the number of people who will see each and every one of their posts and tweets.
Read the full article here: https://www.searchenginejournal.com/social-media-vanity-metrics-stop-tracking/321245/
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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