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Marketing Analytics, Data Science and Leadership – October 7, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

How AI will transform healthcare (and can it fix the US healthcare system?) via @kdnuggets

AI experts who can evaluate the problem with a different perspective may help solve different problems in the healthcare sector.

Read the full article here: https://www.kdnuggets.com/2019/09/ai-transform-healthcare.html

20 Women in Marketing to Follow in 2019 via @JuliaEMcCoy

To put it simply, women in marketing are unstoppable. More women are choosing to lean in and make their voices heard. They’re publishing books, taking stages, assuming high-level leadership roles, and trekking out on their own as entrepreneurs and business owners.

Read the full article here: https://learn.g2.com/women-in-marketing

Data Preparation for Machine learning 101: Why it is important and how to do it via @kdnuggets

As data scientists who are the brains behind the AI-based innovations, you need to understand the significance of data preparation to achieve the desired level of cognitive capability for your models.

Read the full article here: https://www.kdnuggets.com/2019/10/data-preparation-machine-learning-101.html

Overlooking Communications: Why Strategists Are Missing a Trick via @WhartonKnows

Teams that take a multidisciplinary approach to crafting strategy will have a distinct competitive advantage.

Read the full article here: https://knowledge.wharton.upenn.edu/article/overlooking-communications-strategists-missing-trick/

Wikipedia founder calls for social media strike via @BBCWorld

The strike call has circulated widely on Reddit, Twitter, and several other networks.

Read the full article here: https://www.bbc.com/news/technology-48825410

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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