Marketing Analytics, Data Science and Leadership – October 21, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

The Top 4 Enterprise SEO Platform Tools: An In-Depth Review via @SEOGoddess

The Botify enterprise SEO platform team has never seen any websites with zero potential.

Read the full article here: https://www.searchenginejournal.com/top-enterprise-seo-platform-tools-review/327031/

How to Become a (Good) Data Scientist Beginner Guide via @kdnuggets

A guide covering the things you should learn to become a data scientist, including the basics of business intelligence, statistics, programming, and machine learning.

Read the full article here: https://www.kdnuggets.com/2019/10/good-data-scientist-beginner-guide.html

Improving Big Data Analytics To Address Cybersecurity Challenges via @whoisxmlapi

Big data analytics in cybersecurity works best when companies have access to as much available information as possible.

Read the full article here: https://www.smartdatacollective.com/improving-big-data-analytics-to-address-cybersecurity-challenges/

TikTok Analytics: What Marketers Need to Know via @smexaminer

Now with the introduction of TikToks native analytics, combined with Pentoss third-party tool, you can attribute the performance of your content across the platform.

Read the full article here: https://www.socialmediaexaminer.com/tiktok-analytics-what-marketers-need-to-know/

A Super Friendly Guide to the Mathematics behind Machine Learning via @analyticsvidhya

One of the most common questions I’m regularly asked by aspiring data scientists is “whats the difference between data science and machine learning?”

Read the full article here: https://www.analyticsvidhya.com/blog/2019/10/mathematics-behind-machine-learning/

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.