Marketing Analytics, Data Science and Leadership – November 18, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Marketing 2030: 7 Laws for Content Marketing Success via @joepulizzi

Can we skip the content marketing strategy so we can start creating content right away?

Read the full article here: https://contentmarketinginstitute.com/2019/11/future-marketing-success/

How Data Analytics Can Assist in Fraud Detection via @kdnuggets

Data analytics could help in similar cases by examining the approval timelines for similar generic drugs and contrasting them with a medication awaiting approval.

Read the full article here: https://www.kdnuggets.com/2019/11/data-analytics-assist-fraud-detection.html

Companies Are Bringing Data Back from the Cloud. Now They Need a Place to Put It via @insidebigdata

However, these same organizations soon figured out that the cloud is not only more expensive than they thought, it is also hard to access in a timely fashion when they need specific data, due to the clouds’ inherent latency.

Read the full article here: https://insidebigdata.com/2019/11/10/companies-are-bringing-data-back-from-the-cloud-now-they-need-a-place-to-put-it/

10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin

We’re increasingly seeing new ways to leverage more understandings and insights while still protecting people’s privacy- to connect brands and their customers differently.

Read the full article here: https://www.searchenginejournal.com/ppc-trends-in-2020/333465/
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SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

While the breakdown of the abbreviation PPC is spot on regardless if its called PPC, CPC, paid search, search ads we know it is referring to paid search marketing, typically through search engines like Google and Bing.

Read the full article here: https://www.searchenginejournal.com/sem-vs-seo-vs-ppc-defined-whats-the-difference/334495/

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