You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush
A great marketing strategy cannot be built on bare assumptions, especially when it comes to content.
Read the full article here: https://www.searchenginejournal.com/semrush-identifying-content-marketing-trends-2020/333183/
Reproducibility, Replicability, and Data Science via @kdnuggets
Without reproducibility, process and findings can’t be verified. Without replicability, it is difficult to trust the findings of a single study.
Read the full article here: https://www.kdnuggets.com/2019/11/reproducibility-replicability-data-science.html
Grow Your Business with these Big Data Strategies Data Science 101 via @ryanswanstrom
It is crucial to have your goals defined clearly as that helps to further plan and onboard resources. It is important to note that you are simply wasting your money and resources without having clear goals.
Read the full article here: https://101.datascience.community/2019/11/20/grow-your-business-with-these-big-data-strategies/
Martech collaboration between marketing and IT, and the real impediments to martech success via Chief Marketing Technologist via @chiefmartec
IT doesn’t understand marketing’ and ‘marketing is always making unrealistic demands
Read the full article here: https://chiefmartec.com/2019/11/martech-collaboration-marketing-real-impediments-martech-success/
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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