You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush
A great marketing strategy cannot be built on bare assumptions, especially when it comes to content.
Read the full article here: https://www.searchenginejournal.com/semrush-identifying-content-marketing-trends-2020/333183/
Reproducibility, Replicability, and Data Science via @kdnuggets
Without reproducibility, process and findings can’t be verified. Without replicability, it is difficult to trust the findings of a single study.
Read the full article here: https://www.kdnuggets.com/2019/11/reproducibility-replicability-data-science.html
Grow Your Business with these Big Data Strategies Data Science 101 via @ryanswanstrom
It is crucial to have your goals defined clearly as that helps to further plan and onboard resources. It is important to note that you are simply wasting your money and resources without having clear goals.
Read the full article here: https://101.datascience.community/2019/11/20/grow-your-business-with-these-big-data-strategies/
Martech collaboration between marketing and IT, and the real impediments to martech success via Chief Marketing Technologist via @chiefmartec
IT doesn’t understand marketing’ and ‘marketing is always making unrealistic demands
Read the full article here: https://chiefmartec.com/2019/11/martech-collaboration-marketing-real-impediments-martech-success/
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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