Welcome, friends from the Agorapulse Social Success Summit! Before we dive into the regular newsletter, a quick introduction. We’re Trust Insights, a marketing data detective agency; we solve your marketing data mysteries. You’re here because you registered to attend our session, How to Build An Entire Year’s Content Calendar with Predictive Analytics. While the summit is over and closed, we’ve put up a copy of it on the Trust Insights website if you weren’t able to make it or you’d like to see it again. (and if you’re a regular newsletter reader who missed the summit, see it for the first time!)

For our regular readers, this will be the last regular issue of In The Headlights in calendar year 2019, as we publish on Wednesdays and they’ll both be holidays here in the United States. We’ll resume publication on January 8, 2020.

From all of us at Trust Insights, thank you for being here, for reading what we have to share, for using data well to advance your business and make the world a better place. We wish you a joyful holiday season, and we look forward to working with you in 2020. Be sure to grab your holiday gift in the Bright Idea section below.

Christopher S. Penn Cofounder and Chief Data Scientist, TrustInsights.ai

This week’s Bright Idea is our holiday gift to you, especially those of you who are trying your hand at podcasting. Watch this 8-minute tutorial, no form or registration, on how to set up click tracking for MP3 files on your website in Google Tag Manager and Google Analytics to see what MP3s are earning clicks – and how to set them up as goals in your Google Analytics. Happy holidays!

Watch the video on YouTube now »

This week’s Rear View Mirror is on the Trust Insights blog. Celebrate the data you’ve been enjoying all year with our 12 Days of Data series, as we look at year-to-date numbers. Catch the series as follows:

1. Facebook Brands Stats for 2019
2. Facebook Influencers Stats for 2019
3. Instagram Brands Stats for 2019
4. Instagram Influencers Stats for 2019
5. YouTube Top Viewed Content for 2019
6. YouTube Influencers Stats for 2019
7. Most Overused PR Words for 2019
8. Press Releases Stats for 2019
9. News Stories Stats for 2019
10. Content Republishing in 2019
11. SEO Link Decay in 2019
12. Email marketing forecast 2020

• {PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay
• {PODCAST} In-Ear Insights: Data-Driven Thought Leadership
• How To Build An Entire Year’s Content Marketing Calendar With Predictive Analytics
• 5 Applications of AI & ML for Marketing Campaigns #MTechSummit
• Instant Insights: Traditional News Volume By Year

Shiny Objects is a roundup of the best content you and others have written and shared in the last week.

Social Media Marketing

• Can TikTok rival Instagram for influencer marketing success? Econsultancy
• Social influence leadership ignites buzz for retailers – which brands are capitalizing? via Agility PR Solutions
• Social Media Marketing 101: What You Need to Know via Agorapulse

Media and Content

• 2020 B2C Content Marketing: An Excellent Adventure
• Marketers want more control: Insights from the Digiday Brand Summit via Digiday
• How to Do Brand Storytelling in 3 Successful Ways

Tools, Machine Learning, and AI

• 8 Artificial Intelligence Machine Learning Cloud Predictions
• Artificial Intelligence Trends Human Resources Management
• AI: How its Impacting Surveillance Data Storage via ReadWrite

Analytics, Stats, and Data Science

• Protecting Big Data and the need for Data Centric Security via insideBIGDATA
• How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable via Institute for Public Relations
• 3 steps to effective data classification for business-ready data via IBM Big Data & Analytics Hub

SEO, Google, and Paid Media

• Video SEO: How to Rank YouTube Videos on Google
• How Google, the digital marketer, is adapting to cookie restrictions and data privacy via MarTech Today
• Tis the Season for Reporting (And a New Mini Guide) via Moz

Business and Leadership

• You Ask, I Answer: Marketing Conferences to Attend in 2020?
• Sustaining Sustainability: How Small Actions Make a Big Difference via Knowledge@Wharton
• How does your organization leverage martech?

Join the Club

Are you a member of our free, private Slack group, Analytics for Marketers? Join 500 like-minded marketers who care about data and measuring their success. Membership is free – join today.

Upcoming Events

Where can you find us in person?

• Social Media Marketing World, March 2020, San Diego, CA
• MarTech West, April 2020, San Jose, CA
• ContentTech Summit, April 2020, San Diega, CA
• HELLO Conference, April 2020, New Jersey
• Women in Analytics, June 2020, Columbus, OH
• MAICON 2020, July 2020, Cleveland, OH

Going to a conference we should know about? Reach out!

In Your Ears

Would you rather listen to our content? Follow the Trust Insights show, In-Ear Insights in the podcast listening software of your choice:

• In-Ear Insights on iTunes/Apple
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

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Required FTC Disclosures

Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.

Trust Insights maintains business partnerships with companies including, but not limited to, IBM, Talkwalker, Zignal Labs, Agorapulse, and others. While links shared from partners are not explicit endorsements, nor do they directly financially benefit Trust Insights, a commercial relationship exists for which we may receive indirect financial benefit.

Conclusion

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