You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
The BIGLIST of 50 Top B2B Marketing Conferences in 2020 via @lanerellis
For 2020 we’ve gathered together no fewer than 50 events that place an emphasis on B2B marketing in all its facets, and we’re thrilled to present the list here, in chronological order.
Read the full article here: https://trustinsights.news/m95e1
Data Scientist Archetypes via @kdnuggets
Another data scientist archetype is the Oracle, someone who has mastered the skills of modeling and the tools of machine learning.
Read the full article here: https://trustinsights.news/n03lm
10 Top Social Media Marketing Experts to Follow via @anna_bredava
Want to learn more about social media marketing? Or are you just looking for a little inspiration?
Read the full article here: https://trustinsights.news/jeuml
12 of the Webs Best Business Bots via ReadWrite via @larrykim
Chatbot-backed lead generation, chatbot-based FAQs, and customer support bots are all unicorns of the AI and marketing automation world today.
Read the full article here: https://trustinsights.news/0z0l2
A Small Amount of Data Can Do It for B2B Personalization via @CMIContent
How can we create personalized experiences to acquire new customers? Looking at the success stories of Amazon and Netflix, we believe a detailed profile of user demographics is required. But in B2B marketing, detailed demographic and psychographic profiles aren’t needed. In fact, a small amount of data combined with relevant insights can go a long way.
Read the full article here: https://trustinsights.news/sb6qb
Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/
|
Need help with your marketing AI and analytics? |
You might also enjoy:
|
|
Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, INBOX INSIGHTS. Subscribe now for free; new issues every Wednesday! |
Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new episodes every Wednesday. |
Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
Newsletter
Podcast
