You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Top 5 Data Science Trends for 2020 via @kdnuggets
AI has become the mainstream technology for both small and large businesses, and it will bloom in the next few years.
Read the full article here: https://trustinsights.news/4nst7
4 Content Marketing Goals That Really Matter to the Business via @CMIContent
Whichever framework you choose, do your content marketing program a favor. Set ambitious goals tied to a business outcome. And then talk about those goals in ways that make your business leaders care.
Read the full article here: https://trustinsights.news/tpv8q
Study: Most organizations lag in embracing data analytics via Ragan Communications via @robbybrumberg
Nearly half (47%) of companies surveyed say data and analytics have significantly or fundamentally changed the nature of competition in their industries in the past three years, up from 38% in 2017.
Read the full article here: https://trustinsights.news/3k6em
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk
Machine learning isn’t artificial intelligence (no matter how many people put AI on their websites), it relies on connected paths from past data points to make the best decisions.
Read the full article here: https://trustinsights.news/e2zf6
The Future of Machine Learning Will Include a Lot Less Engineering via @kdnuggets
Despite getting less attention, the systems-level design and engineering challenges in ML are still very important creating something useful requires more than building good models, it requires building good systems.
Read the full article here: https://trustinsights.news/7w3w7
Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/
|
Need help with your marketing AI and analytics? |
You might also enjoy:
|
|
Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, INBOX INSIGHTS. Subscribe now for free; new issues every Wednesday! |
Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new episodes every Wednesday. |
Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
Newsletter
Podcast
