Cheese of the Week Predictive Forecast: 2020 edition

Who loves cheese? Lots of people love cheese and next week is National Cheese Day (June 4th) here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week.

We first ran this forecast in 2019 for National Cheese day and since so many people enjoyed it we’ve updated the analysis.

You can read the original post here: https://www.trustinsights.ai/blog/2019/06/fun-with-forecasting-cheese-of-the-week-predictive-analytics/

Cheese of the Week uses public search data, forecasted 52 weeks in advance from this month to show when audiences in America are most interested in the different kinds of cheeses, based on how often a cheese is searched for. The darker a number’s background is and the bigger the number, the more interested they are.

In this predictive forecast, simply click to sort by date for what will be the most popular type of cheese that week:

Click the image to go to the interactive forecast.

A lot of grocery stores have their own cheese shop and you can easily find specialty cheese sites where you can purchase cheese online. If you’re managing one of these shops, you would want to know what your customers are looking for and when so that you can make sure you have all of the resources readily available to them. You might want to have blog posts about cheese recipes, storage, and even regional differences. Using a predictive forecast you can also determine where to spend your ad dollars based on the timing of what your audience is looking for. For example, if you’re running paid campaigns for National Cheese Day, you can see that pecorino cheese isn’t searched as often as mozzarella during that week. This means that you can put more money behind your mozzarella keywords and content, and back off pecorino for a while.

Obviously, we could extend this forecast to nearly any industry, any vertical, even at smaller geographies. If you were a winery in Napa, you’d probably be most concerned about the greater San Francisco metropolitan area or the state of California. If you were a fast food franchise, you’d want separate forecasts for every region.

For now, enjoy the cheese forecast, try it out on our Tableau Public page, and as always, if you’d like help with building a forecast of your own, we’re happy to help.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.