You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Machine Learning Engineer vs Data Scientist (Is Data Science Over?) via @kdnuggets
Going forward, I will stick to my new definitions by which data scientist implies an analytics function.
Read the full article here: https://trustinsights.news/v9qt9
Welcome to the Predictive Marketing Era via @ginnymarvin
Keywords and/or audiences often play a role, but the platforms are now using data and algorithms to identify intent and predict or anticipate customer needs, behavior and marketing outcomes.
Read the full article here: https://trustinsights.news/kywzo
How data scientists are linking AI and data analysis to find coronavirus cure via @thenextweb
There are families, communities, and entire nations behind every data set.
Read the full article here: https://trustinsights.news/5k29m
Predictive Modeling in Excel via How to Create a Linear Regression Model via @analyticsvidhya
We have the regression analysis-ready so what can we do now?
Read the full article here: https://trustinsights.news/xw2nw
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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