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Marketing Analytics, Data Science and Leadership – July 13, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

How Data Science Is Revolutionising Our Social Visibility via @wpkube

With as much as 84% of businesses believing that AI will aid them in obtaining a competitive advantage over rivals, the potential of the technology is clear.

Read the full article here: https://trustinsights.news/flm5g

What will happen when we reach the AI singularity? via @thenextweb

At the end of his essay, Jalsenjak acknowledges that the reflection on artificial life leaves many more questions.

Read the full article here: https://trustinsights.news/i2zqn

Difference between R-squared and Adjusted R-squared via @analyticsvidhya

As you can see, our regression model does not perfectly predict all the data points.

Read the full article here: https://trustinsights.news/xlk6u

The Ultimate Guide to iPaaS (Integration Platform as a Service) via @chriss_perri

Instead, it can integrate with another software that already provides that service and offer a unified, more robust solution to customers.

Read the full article here: https://trustinsights.news/8ifyt

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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