You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
How to protect AI systems against image-scaling attacks via @thenextweb
In a paper presented at this years Usenix Security Symposium, the TU Braunschweig researchers provide an in-depth review of staging and preventing adversarial image-scaling attacks against machine learning systems.
Read the full article here: https://trustinsights.news/hkngu
How Anonymous is Anonymized Data? via @kdnuggets
As the collection of personal data democratized over the previous century, the question of data anonymization started to rise. The regulations coming into effect around the world sealed the importance of the matter.
Read the full article here: https://trustinsights.news/3iwe1
MQLs Are Pass via Are You Generating MQMs? via @martech_zone
Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and increase revenue pipeline better.
Read the full article here: https://trustinsights.news/nmuff
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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