You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Get to know Your Data Using Exploratory Data Analysis via @analyticsvidhya
Exploratory Data Analysis(EDA) is one of the most underrated and under-utilized approaches in any Data Science project. EDA is the first step that data scientists perform where they study the data and extract valuable information and non-obvious insights from the data which ultimately helps during model building.
Read the full article here: https://trustinsights.news/12w55
How less-than-one-shot learning could open up new venues for machine learning research via @thenextweb
Before soft labels, dataset distillation was able to represent datasets like MNIST using as few as one example per class.
Read the full article here: https://trustinsights.news/0m9j2
Diversity and Inclusion in SEO: BIPOC and LGBTQ SEOs Share Their Experiences via @nicoleldeleon
Meanwhile, men in the BIPOC group were most likely to say they’d been passed over for a promotion (41.7%), followed closely by LGBTQ+ men (40%), and women (37.2%).
Read the full article here: https://trustinsights.news/h7v31
Google Analytics Goals: How to Analyze Customer Journey Goals via Social Media Examiner @smexaminer
In just a few minutes, you can go through this report and see what causes awareness and engagement, and what causes people to actually complete the journey you want them to complete.
Read the full article here: https://trustinsights.news/x1mvr
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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