You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
4 Data Analytics Tools That Will Revolutionize Marketing In 2021 via @SmartDataCo
Data analytics is critical for making sure a GTM strategy is executed as effectively as possible.
Read the full article here: https://trustinsights.news/ua4fn
IBM Teams with Industry Partners to Bring Energy-Efficient AI Hardware to Hybrid Cloud Environments via @ibmresearch
As IBM is developing AI hardware, we can work on the software integration in parallel with Red Hat.
Read the full article here: https://trustinsights.news/hrnjg
The Analytic Process Automation (APA) Platform Martech Zone via @douglaskarr
Analytic Process Automation(APA) is the technology that allows anyone in your organization to easily share data, automate tedious and complex processes, and turn data into results.
Read the full article here: https://trustinsights.news/4bxuz
A holistic representation toward integrative AI via Microsoft Research via @MSFTResearch
In Z-code, we treat BERT as another translation task to translate from the masked language to the original language.
Read the full article here: https://trustinsights.news/y84zx
Proactively building negative keyword lists in Google Ads is now more important than ever via @eliotshiner
While the full impact is not yet realized, this announcement does likely pose serious issues for data-hungry advertisers, looking to thoroughly understand and improve their account performance through analysis of their search term data.
Read the full article here: https://trustinsights.news/ocym5
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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