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Marketing Analytics, Data Science and Leadership – December 22, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Report Shows Data Distillation and Activation as Marketers Biggest Challenges in 2020 via @domnicastro

Marketers won’t have major problems piping and storing data this decade. In fact, it will be “relatively easy and commoditized” because of cloud software innovations. We’ve figured out what to do with big data, in other words.

Read the full article here: https://trustinsights.news/7quiy

An end-to-end Guide for Principal Component Analysis(PCA) via @analyticsvidhya

In the original space, we had two dimensions x1 and x2, and hence will get two eigenvectors.

Read the full article here: https://trustinsights.news/rwu14

State of Data Science and Machine Learning 2020: 3 Key Findings via @kdnuggets

If anyone was so interested, the raw data could be leveraged to perform a more in-depth and nuanced analysis and comparison of global data scientist salaries.

Retargeting Link: https://trustinsights.news/2tljl

Data Gravity Intensity Expected to More Than Double Annually for the Financial Services, Manufacturing and Insurance Industries through 2024 via @insidebigdata

We are expanding the findings of our Data Gravity Index to include an analysis of 23 industries and 32 additional metros to provide insights to help business leaders make better strategic decisions about where to locate their data.

Read the full article here: https://trustinsights.news/vwfz6

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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