You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Project InnerEye evaluation shows how AI can augment and accelerate clinicians ability to perform radiotherapy planning 13 times faster via @MSFTResearch
Models were trained on a dataset of 519 pelvic 3D CT planning scans and 242 of the head and neck, acquired as part of the treatment dose planning process.
Read the full article here: https://trustinsights.news/52jo2
These new metrics help grade AI models trustworthiness via @thenextweb
The first, trust density, measures the trust level of a model on a specific output class.
Read the full article here: https://trustinsights.news/6v2f0
How to Attribute Your Company’s Revenue Growth to Your SEO Efforts via @LongtailUX
About 18% of online sales come from organic search. That’s $500 billion! What’s more, there’s a universal understanding that having an SEO strategy is hugely beneficial.
Read the full article here: https://trustinsights.news/lenbw
Martech 2030 Trend #1: No Code Citizen Creators via @chiefmartec
Fifty years ago, if you wanted to deliver a slide presentation, you needed a specialized professional to create it for you.
Read the full article here: https://trustinsights.news/lt04e
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.