Top Blog Posts of 2020

Hey there – thanks for reading our blog on a regular basis!

We’ve pulled out the top 10 most-read posts from our blog this year. Check out the list below to see if your favorite made the list, if there is something new, or you just want to go back and read it again.

10) {PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

While not technically a blog, we do repost the podcast in blog format for those that prefer to read the transcript. In this episode we covered the best practices for gathering your requirements. One of the most common data analysis mistakes is not having a plan. That plan requires thinking through what data you’ll need and why.

Give the episode a listen or revisit the transcript here: https://www.trustinsights.ai/blog/2020/02/podcast-in-ear-insights-data-analytics-requirements-gathering/

9) The Secret to Preventing Outdated Marketing Knowledge

Academia struggles to keep up with the ever-changing digital marketing landscape. This means that a lot of what is taught in school about marketing is woefully behind, out of date, and not useful for recent graduates. How do you keep up with what’s new and different?

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/08/secret-to-preventing-outdated-marketing-knowledge/

8) What is an IBM Champion? 

Did you know that for the past few years, our own Christopher S. Penn has been an IBM Champion? In this post, Chris walks through how he became a champion, and what the honor entails.

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/01/what-is-an-ibm-champion/

7) Business Analytics 101: How To Monitor Business Trends

What are business analytics? How are they different, or the same, as marketing analytics? How do you stay on top of what’s happening and which metrics you should be looking at?

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/09/business-analytics-101-how-to-monitor-business-trends/

6) Overused Pandemic Terms and Phrases

In these extraordinary, unprecedented, and uncertain times – we got a little carried away with using certain words. Truth be told, many of these phrases are still overused.

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/05/overused-pandemic-terms-and-phrases/

5) How Many People Watch Instagram Stories Daily? The Latest Research

Instagram is continually testing and changing features, disrupting what marketers do on a regular basis, and what we can measure. In this investigation, we took a look at Instagram stories as they compare to other social platforms.

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/03/how-many-people-watch-instagram-stories-daily-the-latest-research/

4) Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

We talk a lot about which digital channels you own and have control over. Email is still a very powerful channel, and drastically underutilized. What happens when your subscriber base keeps changing, especially during a pandemic?

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/05/email-marketing-strategy-and-insights-your-email-list-has-decayed-25-in-7-weeks/

3) The Death of the Citizen Data Scientist

What is a citizen data scientist, and why is it dead? In this post, Chris walks through the attributes needed to be a citizen data scientist, and why it’s an unachievable goal.

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/01/the-death-of-the-citizen-data-scientist/

2) Pumpkin Spice Data Analytics, 2020 Edition

For the past two years, we’ve dissected the pumpkin spice movement from just about every angle – including which products can truly call themselves “pumpkin spice” based on the ingredients.

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/08/pumpkin-spice-data-analytics-2020-edition/

1) The Great Shutdown

Unsurprisingly, the post that takes the top spot on our list is all about what was going on early on in the pandemic, and how businesses were impacted. In this post, John revisits other notable times in history where there was a global impact and how we can learn from those uncertain times.

Revisit the blog post here: https://www.trustinsights.ai/blog/2020/03/the-great-shutdown/

Thank you for making our humble blog so successful. Is there a topic you want us to cover in 2021? Let us know in the comments below!

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.