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Marketing Analytics, Data Science and Leadership – January 25, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

The University of Pisa leans into the I/O challenge AI applications create via @venturebeat

That approach is the primary reason there are so many data silos strewn across the enterprise.

Read the full article here: https://trustinsights.news/ksvxx

How to Use MLOps for an Effective AI Strategy @kdnuggets

By leveraging MLOps, IT teams can create a self-learning model that can accommodate data drifts in the long run.

Read the full article here: https://trustinsights.news/gnpc0

How to perform SEO A/B testing in Google Search Console via @madmanick

Getting internal links right can produce dramatic keyword ranking improvements, particularly for larger websites with thousands of landing pages.

Read the full article here: https://trustinsights.news/1po2k

Microsoft researchers tap AI for anonymous data sharing for health care providers via @venturebeat

In experiments, the researchers simulated two hospitals with different populations, considering a very restrictive regulation preventing sharing images, as well as models have that had access to images.

Read the full article here: https://trustinsights.news/knt5z

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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