You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Scaling AI: The 4 challenges you’ll face via @venturebeat
Solving problems with machine learning (ML) to drive business outcomes requires customization.
Read the full article here: https://trustinsights.news/mhixt
6 NLP Techniques Every Data Scientist Should Know via @kdnuggets
The most famous, well-known, and used NLP technique is, without a doubt, sentiment analysis.
Read the full article here: https://trustinsights.news/9uhys
How does Polychoric Correlation Work? (aka Ordinal-to-Ordinal correlation) via @Rbloggers
Let’s say you’ve got data of many paired cases of two ordinal variables like you might when you ask a large number of people the same two Likert scale questions (e.g. “poor”, “fair”, “good”, “very good”, “excellent”). What could you learn from the data from those two questions?
Read the full article here: https://trustinsights.news/gmkjt
What Is Quality Score & Why It Matters via @siliconvallaeys
This score is normalized to remove any effect from the ads position on the page, the presence of ad extensions, and other factors that arent a direct measure of relevance.
Read the full article here: https://trustinsights.news/5ljuf
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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