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Marketing Analytics, Data Science and Leadership – March 22, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Data and AI applications with Palantir for IBM Cloud Pak for Data IBM Developer via @ibmdeveloper

Ontology data attributes are mapped to input parameters of the model, and model scoring output values are mapped to result in data that the app can include in its UI.

Read the full article here: https://trustinsights.news/7cqvs

Best of arXiv.org for AI, Machine Learning, and Deep Learning February 2021 via @insidebigdata

This paper argues that prediction accuracy should be improved by emphasizing reducing FPRs at high TPRs for problems where misclassification of the positive samples is associated with higher cost.

Read the full article here: https://trustinsights.news/9y6xs

k-Means 101: An introductory guide to k-Means clustering in R via @Rbloggers

In R, you can use the function kmeans() to quickly deploy an efficient k-Means algorithm.

Read the full article here: https://trustinsights.news/37grn

How to scale AI with a high degree of customization via @venturebeat

Scaling machine learning programs is very different from scaling traditional software because they have to be adapted to fit any new problem you approach.

Read the full article here: https://trustinsights.news/veg7b

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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