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Marketing Analytics, Data Science and Leadership – May 24, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Scan your entire website for accessibility issues with a few simple clicks via @ibmdeveloper

Use our Accessibility Checker to build accessibility in from the start and give us feedback on how to make the tool even more effective for your developers and testers.

Read the full article here: https://trustinsights.news/vooq4

How to Invest In Your Professional Development Journey via @spinsucks

When I worked for Fleishman-Hillard, we had quarterly professional development including business development, writing skills, and more.

Read the full article here: https://trustinsights.news/ekiti

Why an AI-Driven SEO Campaign Is Vital for Your Business via @smartdataco

There are a lot of reasons that marketers that understand AI should take a long-term outlook to their SEO strategy.

Read the full article here: https://trustinsights.news/jeq61

IBM will buy Salesforce partner Waeg to boost hybrid cloud, AI strategy via @venturebeat

IBM said on Tuesday it would buy Waeg, a consulting partner for Salesforce, in a deal that will extend its range of services and support its hybrid cloud and artificial intelligence strategy.

Read the full article here: https://trustinsights.news/0sw9n

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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