You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Earth Day 2021: Accelerating science to build a more sustainable future via @ibmresearch
For the past year, IBM scientists have been using this new supercharged scientific method to accelerate the discovery of sustainable materials, with promising results.
Read the full article here: https://trustinsights.news/ey3ot
How to Use Website Traffic Analysis for Persona Development via @AdamHeitzman
Once you have recorded and digested all of the data pulled from Google Analytics you can begin to build your personas.
Read the full article here: https://trustinsights.news/myhbe
Differences Between Yandex & Google SEO via @TaylorDanRW
In the image above, the bottom URL was last indexed on April 17th, returned a 200, and this version is being used in search results.
Read the full article here: https://trustinsights.news/85h3q
Social Media ROI: How to Measure It via Small Business Trends via @pchaney
However, that may not be as easy as it sounds because each social network has its metrics and built-in analytics and they are not all the same.
Read the full article here: https://trustinsights.news/am8sa
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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