You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
How AI is spinning the game of Content Marketing: Get ready for the future via @RWW
OneSpot, Granify, CaliberMind, and Personyze are tools that use machine learning to provide personalized content experiences that ultimately increase engagement and conversions.
Read the full article here: https://trustinsights.news/7zp4c
Google Announces New Reporting Features in GA4 via @hoffman8
There will also be two new reports: the conversion paths report and the model comparison report.
Read the full article here: https://trustinsights.news/f2fdt
IBM releases AI model toolkit to help developers measure uncertainty via @venturebeat
Elevate your enterprise data technology and strategy.
Read the full article here: https://trustinsights.news/u8uiv
How to Use Wolfram Alpha for Marketing Research via @neilpatel
With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data.
Read the full article here: https://trustinsights.news/2enf7
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.