You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Google Analytics 4 Backlash: GA4 Sucks and is Horrible via @martinibuster
I get the idea of data streams but for most that just have a website (not apps etc), the old analytics was better.
Read the full article: https://trustinsights.news/vdvx5
How transfer learning can boost business efficiency via @venturebeat
Supervised transfer learning models are trained on input data annotated for a particular output until they can detect the underlying relationships between the inputs and output results.
Read the full article here: https://trustinsights.news/8bu8z
Design systems and SEO: does it help or hinder SERP achievements? via @jdwn
SEO and design systems initially appear to be opposites.
Read the full article here: https://trustinsights.news/rnats
Facebook Conversions API: Everything Marketers Need to Know via @ckjnewberry
Facebook conversions API will help you collect accurate data and improve the performance of your Facebook ads in a post-iOS 14 update world.
Read the full article here: https://trustinsights.news/p6t3k
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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