You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
The Role of Data Science in Improving Customer Satisfaction via @RWW
This shows a shift towards a more data-based approach to customer service, and more companies are utilizing analytics to get closer to customers.
Read the full article here: https://trustinsights.news/dlnbp
How Accelerated Computing Is Transforming Data Science via @insidebigdata
Getting data science outputs into production, where they can impact a business, isn’t always straightforward, data science software firm Anaconda said in the report that surveyed 2,360 people globally.
Read the full article here: https://trustinsights.news/rhpgu
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise via @justinlugbill
For example, which of the below statements leave you with the most positive emotions when communicating via data storytelling?
Read the full article here: https://trustinsights.news/juib5
6 Ways to Calculate Engagement Rate on Social Media (Free Calculator) via @lazydaycool
Engagement rate is a metric that measures the amount of interaction social content earns relative to reach or other audience figures.
Read the full article here: https://trustinsights.news/nf2ch
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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